Apparently, my personal devotion to watching the OWN network, sans The Rosie O’Donnell Show, I can’t watch her, hasn’t affected the bottom line of the network. The $12 million infusion into Oprah Winfrey’s OWN from partner Discovery Communications has yet to help the cable channel turn a profit, according to the New York Post.
David Zaslav, Discovery CEO, remains upbeat on OWN’s prospects, saying that advertisers had renewed deals and that the focus is on adding distribution.
Discovery, spent big on marketing promoting the arrival of Oprah’s “Lifeclass,” at 8 p.m. and the premiere of Rosie O’Donnell’s 7 p.m. talk show in October. The company reported 3 million online streams of the nightly self-help strip fronted by Oprah and comprising refreshed library content. I was one of the 3 million online streamers and have found the work that they have done on the oprah.com website to be helpful and entertaining. Log on and check out Oprah’s Lifeclass online at oprah.com
Shay Moore is a radio personality, blogger, community activist, voice-over actress and writer. Follow Shay on Twitter www.twitter.com/shaymooreonair. Check out her site www.lipglossbosses.com
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