In Brazil where it all started, there’s a new trend for black hair. No longer are women with kinky hair lining up to straighten their hair. They’re now lining up to keep it curly.
There’s been lots of controversy about the Brazilian Blowout — its ingredients list includes formaldehyde (yes, the stuff that’s used to embalm bodies). Check out the FDA warning here.
Enter Beleza Natural. A salon chain in Brazil has capitalized on the frustration women with curly or kinky hair experience. Salon owner, Leila Velez has developed a product call Super Relaxante. Forbes magazine profiled Velez and her salons in this article, but it never really explains what Super Relaxante is.
Looking at the photos, it reminds me of the “curl” (Jheri Curl, Carefree Curl, Wave Nouveau, etc.) back in the day.
What do you think, is this a “new” style, or just a reinvention of the “curl.” I shutter to think it’s making a comeback. Do you remember the scene in Coming to America when the couple leaves grease stains on the back of the couch where their heads rested?
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