I think most women have had problems at one time or another finding a perfect fit for clothes — especially with suits or two-piece outfits. Either the top fits fine and the bottoms don’t or vice-versa. And if you’re taller or shorter than average, you’ve got a whole different set of clothing challenges.
Enter Quincy. A clothing line that threw out the outdated women’s standardized sizing system which dates back to 1939.
At Quincy’s website, you don’t select a clothing size (0 – 16), but you select your bust size (32″ – 40″), cup size (A/B or C/D) and length (petite, regular or tall) to determine the best fit. Quincy launched its clothing line with blazers — priced from $198 to $258 and include free shipping and returns on all U.S. orders.
Christina Wallace and Alex Nelson, both grads from Harvard Business School, founded Quincy out of their frustration for finding “tall girl pants.” The label launched with five blazers last month and plans to add blouses and dresses next, and then pants and skirts to follow.
“[Nelson and I] looked at the dress forms, and they didn’t look like the bodies of anyone we knew. So we decided to create women’s clothing manufactured to accomodate shape rather than size,” says Wallace.
I think these ladies are on to something big. What do you think? Would you prefer to buy clothing by your body shape or traditional size?
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